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Assessment in Action

Montana State University: Project Description

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Primary Outcome Examined (select one or more)

(No) Student Learning: Assignment

(No) Student Learning: Course

(No) Student Learning: Major

(No) Student Learning: Degree

Student Engagement

Student Success

Academic Intimacy/Rapport

(No) Enrollment

Retention

(No) Completion

(No) Graduation

(No) Articulation

(No) Graduates' Career Success

(No) Testing (e.g., GRE, MCAT, LSAT, CAAP, CLA, MAPP)

(No) Other (please describe)

Primary Library Factor Examined (select one or more)

(No) Instruction

(No) Instruction: Games

(No) Instruction: One Shot

(No) Instruction: Course Embedded

(No) Instruction: Self-Paced Tutorials

(No) Reference

Educational Role (other than reference or instruction)

(No) Space, Physical

(No) Discovery (library resources integrated in institutional web and other information portals)

(No) Discovery (library resource guides)

(No) Discovery (from preferred user starting points)

(No) Collections (quality, depth, diversity, format or currency)

(No) Personnel (number and quality)

Other (please describe)

Student and library community

Student Population (select one or more)

Undergraduate

Graduate

Incoming

(No) Graduating

(No) Pre-College/Developmental/Basic Skills

(No) Other (please describe)

Discipline (select one or more)

(No) Arts

(No) Humanities

(No) Social Sciences

(No) Natural Sciences (i.e., space, earth, life, chemistry or physics)

(No) Formal Sciences (i.e., computer science, logic, mathematics, statistics or systems science)

(No) Professions/Applied Sciences

(No) English Composition

(No) General Education

(No) Information Literacy Credit Course

Other (please describe)

Entire campus community

AiA Team Members (select one or more)

(No) Assessment Office

(No) Institutional Research

(No) Teaching Faculty

(No) Writing Center

(No) Information/Academic Technology

Student Affairs

(No) Campus Administrator

Library Administrator

Other Librarian

(No) Other (please describe)

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Methods and Tools (select one or more)

(No) Survey

Interviews

Focus Group(s)

Observation

(No) Pre/Post Test

(No) Rubric

(No) Other (please describe)

Direct Data Type (select one or more)

(No) Student Portfolio

(No) Research Paper/Project

(No) Class Assignment (other than research paper/project)

(No) Other (please describe)

Indirect Data Type (select one or more)

(No) Test Scores

(No) GPA

(No) Degree Completion Rate

Retention Rate

(No) Other (please describe)

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Executive Summary (150 words open)

  • How does the project align with your institution’s priorities and needs?
  • Why did you choose the outcome and library factor as areas to examine?
  • Why was the team composition appropriate?

  1. Montana State University Library assessed the impact of its social media (SM) program from the perspective of student community-building. By applying a Social Media Program and refocusing the MSU Library’s social media activity towards interactivity and personality, we have created a valuable dialogue that allows us to understand, communicate, and connect with students in new ways.

    The MSU strategic plan identifies primary aspects of student success as
    increasing six-year graduation rates and increasing the full time
    freshmen retention rate. The Library can contribute to these goals in
    various ways, one of which is to engage students through SM,
    thus creating avenues for providing instruction and building community.

    The goals for participating in Assessment in Action are to assess the
    effectiveness of the SM program, in particular, through Twitter.

  • What are the significant contributions of your project?
  • What was learned about assessing the library’s impact on student learning and success?
  • What was learned about creating or contributing to a culture of assessment on campus?
  • What, if any, are the significant findings of your project?

  1. The significant contributions of the project were to provide and opportunity to grow and assess the library's social media program.

  • What will you change as a result of what you learned (– e.g., institutional activities, library functions or practices, personal/professional practice, other)?
  • How does this project contribute to current, past, or future assessment activities on your campus?

  1. The conclusion of our study is that Social Media does indeed create community, and that community contributes to student success. Our research suggests that community building is a new value for the library and a new role libraries can play with regards to student success.

Please list any articles published, presentations given, URL of project website, and team leader contact details.

  1. Presentations:
    Transforming Community with a Strategic Social Media Program (April 2014). Coalition for Networked Information Spring meeting, St. Louis, Missouri. Site: http://hellolibrarian.com/talks/transforming-community-strategic-social-media/

    Understanding Social Media and the Library User Experience: Be Interesting, Be Interested (March 2014). Electronic Resources & Libraries Conference, Austin, Texas.

    Social Media with a Strategy: Connecting with Library Users (January 2014). Library Information Technology Association Pre-Conference Workshop. American Library Association Midwinter, Philadelphia, Pennsylvania. Site: http://hellolibrarian.com/talks/social-media-for-libraries-2014/#/

    Online Community Building in an Academic Context: A University Library Case Study (September 2013). Social Media & Society Conference, Halifax, Nova Scotia, Canada.

    Forthcoming article:
    Young, Scott W. H., Angela Tate, Doralyn Rossmann, and Mary Anne Hansen. The Social Media Toll Road: The Promise and Peril of Facebook Advertising. College & Research Libraries News. (Accepted, forthcoming 2014)

Assessing an Academic Library’s Social Media Program

Montana State University Library assessed the impact of its social media (SM) program from the perspective of student community-building. By applying a Social Media Program and refocusing the MSU Library’s social media activity towards interactivity and personality, we have created a valuable dialogue that allows us to understand, communicate, and connect with students in new ways.

Filename
MSU_AIA_poster_final.pdf